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When Joe's Gas raises its price for regular unleaded gasoline, total revenue from regular unleaded gas falls to zero. It must be the case that
Rival
A competitor or adversary who is in competition for the same objective or for superiority in the same field.
Excludable
Describes a good or service for which it is possible to prevent non-paying customers from accessing it.
Marginal Social Benefit
The extra advantage that the entire society gains from using an additional unit of a product or service.
Public Good
A product that is non-excludable and non-rivalrous in consumption, meaning it is available to all members of society without depletion.
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