The payoff matrix below shows the payoffs (in millions of dollars) for two firms, A and B, for two different strategies, investing in new capital or not investing in new capital. 
Firm A's dominant strategy is to ________, and Firm B's dominant strategy is to ________.
Definitions:
Selective Distribution
A type of distribution strategy that involves placing products in selected retail outlets, rather than mass marketing or exclusive distribution.
AIDA Model
A marketing framework that outlines the customer journey as Attention, Interest, Desire, and Action, guiding marketers in creating effective advertising strategies.
Potential Customers
Individuals or organizations that could become purchasers of a product or service but have not yet done so.
Product's Superiority
Product's superiority refers to the characteristics or features of a product that make it better in quality or more desirable than its competitors.
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