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Relative to a world in which some people are motivated by nonmaterial incentives, if all people were motivated solely by financial incentives, then:
Exemplary Prototypes
Ideal or highly representative examples of a category or class that serve as benchmarks or standards.
Schema
A cognitive framework or concept that helps organize and interpret information.
Cognitive Structure
The cognitive structures and thought models that people employ to make sense of and categorize information.
Associative Network
Model of memory in which nodes or ideas are connected by associative links along which cognitive activation can spread.
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