The payoff matrix below shows the daily profit for two firms, Row Restaurant and Column Cafe, for two different strategies, publishing coupons in the student paper and not publishing coupons in the student paper. 
If Row Restaurant publishes coupons, Column Cafe would earn the highest profit if it:
Definitions:
Equilibrium Quantity
The quantity of goods or services that is supplied and demanded at the equilibrium price, where market supply and demand balance out.
Demand for Coffee Makers
The desire and ability of consumers to purchase coffee-making machines, influenced by factors such as price, consumer income, and preferences.
Equilibrium Price
The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, resulting in market balance.
Demand Shift
A change in the quantity of a product or service that consumers are willing and able to buy at all price levels, caused by factors other than the price of the product itself.
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