Consider two restaurants located next door to each other: Quick Burger and The Sunshine Café. If Quick Burger opens a drive-through window, the increased traffic and noise will bother customers seated outside at The Sunshine Café. The table below shows the monthly payoffs to Quick Burger and The Sunshine Café when Quick Burger does and does not operate a drive-through window. 
Is it socially optimal for Quick Burger to operate a drive-through window?
Definitions:
Agreed-upon Price
The price that has been mutually accepted by the buyer and seller in a transaction.
Risk Profile
An evaluation of an individual's or organization's willingness to take risks, as well as their ability to handle the consequences of those risks.
Prices or Rates
General terms referring to the cost of goods, services, or the level of interest charged on financial products, often influenced by market conditions, supply, and demand.
Firm Value
The total value of a company, determined by its ability to generate future earnings and its assets and liabilities.
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