Examlex
In 1996, the Personal Responsibility Act:
Determinant Attributes
Key factors or characteristics that influence a consumer's choice between different products or brands.
Alternative Weights
Describes different methods or scales used to assign importance or value to variables in mathematical, statistical, or computational models.
Preference Rules
Guidelines or criteria used by individuals to make choices or decisions between alternatives based on personal likes or dislikes.
Evoked Set
A group of relevant brands that a prospective consumer is favorably familiar with when considering a purchase decision.
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