________ Is Using Direct Threats or Force on Those Who

question 78

Multiple Choice

________ is using direct threats or force on those who resist change.

• A)Negotiation
• B)Coercion
• C)Co-optation
• D)Manipulation
• E)Education and communication

---

Definitions:

Need Recognition

The first stage in the buying process, where the consumer identifies a need or problem that needs to be solved or fulfilled.

Purchaser-supplier Satisfaction Matrix

A tool used to measure and analyze the satisfaction levels between buyers and suppliers, facilitating better business relationships.

Undesirable Region

A geographic area deemed unsuitable for certain activities or investments due to various risk factors.

Mutual Solution

A resolution or outcome that benefits all parties involved in a situation or negotiation.