Exhibit 9-13: Various Types of Evidence May Be Gathered in the Process

question 85

Multiple Choice

Exhibit 9-13: Various types of evidence may be gathered in the process of validating a test.Choose the type of evidence that is illustrated in the examples.
-Refer to Exhibit 9-13.Subjects may be asked to "think aloud" as they take the test.

• A) Content
• B) Response processes
• C) Internal structure
• D) Relationship with other variables

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Definitions:

PR Professionals

Individuals specialized in creating and maintaining a positive public image for companies, organizations, or individuals.

Media Relations

The practice of managing interactions and communications between an organization and the media to influence public perception and coverage.

PR

Public Relations, the practice of managing and disseminating information from an individual or organization to the public to shape public perception.

Impressions

The number of times content is displayed or viewed, regardless of whether it was clicked or interacted with.