In What Type of Formal Group Is the Traditional Work

question 85

Multiple Choice

In what type of formal group is the traditional work group determined by formal authority relationships?

• A)cross-functional teams
• B)command groups
• C)self-managed teams
• D)task forces
• E)business unit alliances

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Definitions:

IMC

Integrated Marketing Communications (IMC) is a strategic approach to ensuring that all forms of communications and messages are carefully linked together to have a unified and consistent message.

Sender

In communication, the party who initiates the message and transmits it to the receiver.

Decoding

The process by which the receiver interprets the sender’s message.

IMC Message

Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.