If a Selection Device Measures the Same Thing Consistently, It

question 77

Multiple Choice

If a selection device measures the same thing consistently, it demonstrates ________.

• A)reliability
• B)understandability
• C)validity
• D)relevance
• E)predictability

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Definitions:

Customer Benefit

Refers to the advantages or positive outcomes that customers receive from using a product or service.

Unusual Name

A name that is rare, unique, or uncommonly heard, often standing out in a particular cultural or linguistic context.

Statement Approach

A sales technique where the first communication with a prospect addresses a specific benefit or value proposition of the product or service.

Prospect's Time

The period a potential buyer allocates to engage with a salesperson, crucial for presenting and discussing product or service offerings.