________ Refers to Any Inconsistency That an Individual Might Perceive

question 51

Multiple Choice

________ refers to any inconsistency that an individual might perceive between two or more of his/her attitudes or between his/her behaviour and attitudes.

• A)Cognitive dissonance
• B)Behavioural inconsistency
• C)Affective dissonance
• D)Emotive dysfunction
• E)Attitude adjustment

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Definitions:

Television Home Shopping

A form of electronic retailing where products are marketed to consumers through live presentations on television.

35- To 64-Year-Old Women

A demographic segment of the population, classified by age, often targeted by marketers for specific products or services.

Factory Outlets

Retail stores directly operated by manufacturers, offering goods at reduced prices, typically those that are overproduced or from past seasons.

Direct Selling

A retail channel where products are sold directly to consumers, bypassing traditional retail stores or intermediaries.