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If a manager thinks that all attractive employees are also productive employees, the manager is committing an error based on a halo effect.
Cellular Service
A communication service provided over a mobile network, allowing for voice calls, messaging, and data usage on mobile devices.
Market Positioning
The process of establishing and maintaining a desirable perception of a company's product or service in the market relative to competitors, focusing on unique value propositions.
Situational Analysis
The process of identifying internal and external factors affecting a business’s performance, used to inform strategy development.
Competing Products
Goods or services that are offered in the same market by different companies and serve as alternatives to each other.
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