________ Refers to Whether an Individual Displays a Behaviour in Many

question 36

Multiple Choice

________ refers to whether an individual displays a behaviour in many situations or whether it's particular to one situation.

• A)Distinctiveness
• B)Perception
• C)Attribution
• D)Selection
• E)Consistency

Analyze the representation of racial and ethnic minorities in the mass media over time.

Identify major media conglomerates and understand their influence on media content.

Understand the arguments against concentrated ownership of mass media.

Explain how core values influence diversity of media opinion.

---

Definitions:

IMC

Integrated Marketing Communications (IMC) is a strategic approach to ensuring that all forms of communications and messages are carefully linked together to have a unified and consistent message.

Sender

In communication, the party who initiates the message and transmits it to the receiver.

Decoding

The process by which the receiver interprets the sender’s message.

IMC Message

Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.