In ________, the Observer's Perception of Others Is Influenced More

question 24

Multiple Choice

In ________, the observer's perception of others is influenced more by the observer's own characteristics than by those of the person observed.

• A)assumed similarity
• B)self-serving bias
• C)halo effect
• D)stereotyping
• E)selectivity

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Definitions:

Cost-Based Pricing

Formulas that calculate total costs per unit and then add markups to cover overhead costs and generate profits.

Personal Selling

A direct form of marketing that involves a salesperson presenting the benefits of a product directly to a customer in order to make a sale.

Price Fixing

An illegal practice where businesses agree on the prices of their products or services, instead of letting market forces determine them.

Odd Pricing

A pricing strategy that sets prices at figures ending in odd numbers, like $4.99, under the belief that they seem lower to consumers.