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In a short essay, list and discuss six suggestions of how leaders can seek to build trust.
Specialty Products
Unique and high-value products that consumers are willing to make extra effort to search for and buy, often characterized by brand image and quality.
Shopping Products
Goods that consumers purchase after comparing quality, price, and style from different sellers, making an informed decision.
Unsought Products
Goods or services that consumers do not typically shop for until a need arises, often requiring significant marketing effort to sell.
Symbolic Characteristics
Features or aspects of objects, actions, or events that represent particular meanings or values beyond their literal sense.
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