Which of the Following Is a Key Advantage of the Decision-Based

question 33

Multiple Choice

Which of the following is a key advantage of the Decision-Based Evaluation (DBE) model over the other two evaluation models described in the textbook?

• A) The DBE model has significant empirical evidence supporting it.
• B) Unlike the other models, the DBE model provides the specific variables to be used.
• C) DBE allows the program evaluator to modify the variables to be used in the evaluation process to meet specific situations.
• D) DBE is much less complex than both COMA and Kirkpatrick's model.

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Definitions:

Problem Recognition

The initial stage in the consumer decision-making process, where the consumer identifies a need or problem that requires resolution.

Information Search

The process by which consumers seek out and review information about products, services, or brands to make informed purchasing decisions.

Financial Consideration

The financial aspects that must be evaluated in decision-making processes, including costs, revenues, and profitability.

Purchase Decision

The process that leads consumers to buy a product or service after considering various factors and alternatives.