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According to TheChapter-Opening Vignette, TELUS Restructured Its Training Initiatives by Introducing

question 14

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According to theChapter-opening vignette, TELUS restructured its training initiatives by introducing an initiative called "Learning 2.0." This initiative is anchored on three principles: individual, team, and social learning.


Definitions:

Institutional Markets

Markets consisting of organizations like hospitals, schools, and governments that procure goods and services to fulfill their responsibilities.

Standardized Solutions

Predetermined methods or products designed to be uniformly applied across a variety of situations or industries.

Marketers

Individuals or organizations that promote, sell, and distribute products or services to satisfy customer needs.

Consumer Learning

The process through which consumers acquire knowledge and experience about consumption, which they apply to future purchase decisions.

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