Entrepreneurs May Find Benefit from the Internet Due to Its

question 25

Multiple Choice

Entrepreneurs may find benefit from the Internet due to its potential ________.

• A)if the organization is willing to invest millions of dollars in this effort
• B)only if the entrepreneur has a high level of technical abilities
• C)as a relatively low-cost solution to expand its revenue-generating abilities
• D)to take all pressure off other attributes of the business venture

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Definitions:

Scientific Law

A statement based on repeated experimental observations that describes some aspects of the universe, always under the same conditions.

Mathematical Formula

A concise way of expressing information symbolically, as in a mathematical or chemical equation.

AIDA Model

A marketing model that describes the stages a customer goes through in the process of purchasing a product, including Attention, Interest, Desire, and Action.

Integrated Marketing Communications

A holistic approach to marketing communications that ensures all forms of communication and messages are carefully linked together.