[Solved] What does it mean to "focus on value" in relationship to establishing a price? In your response, discuss how customers recognize and evaluate value. Less Happy: A state or condition of feeling somewhat or significantly less content or satisfied than usual. Sex Guilt: Feeling guilty about sexual thoughts, acts, or fantasies. Erotic Films: Movies that emphasize sexual themes and content intended to arouse the viewer. Excitation Transfer: A psychological process where arousal from one event is transferred and can intensify the emotional response to another event.