One of the Most Important Determinants of Customers' Response to a Price

question 6

Multiple Choice

One of the most important determinants of customers' response to a price is whether they perceive the price to be a fair exchange ________.

• A)compared to what they have paid in the past
• B)regardless of their actual experience with the product
• C)based on their expectation, not reality
• D)for the value they receive from the product or service

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Definitions:

Instrumental and Agentic

Relating to behaviors and attitudes focused on task achievement and assertiveness, often contrasted with communal and nurturing roles.

Self-objectifying

The process by which individuals perceive and treat their bodies as objects to be evaluated based on appearance.

Personality Traits

Enduring characteristics or qualities that form an individual's distinctive character and influence behavior patterns, thoughts, and emotions.

Women of Color

Refers to women who are of non-white racial or ethnic background, often highlighting the unique experiences of racism and sexism they face.