Examlex
What does it mean to "focus on value" in relationship to establishing a price? In your response, discuss how customers recognize and evaluate value.
Control Group
In experimental research, a group of subjects that does not receive the experimental treatment and is used as a benchmark to measure how the other tested groups do.
Experimental Group
The group in an experiment that receives the variable being tested, as opposed to the control group, which does not.
Dependent Variable
This is the variable in experimental research that is expected to change as a result of manipulations to the independent variable.
Random Assignment
A method used in experiments to place participants into either a control or experimental group, ensuring that each has an equal chance of being assigned to any given group.
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