Examlex
What are the parameters used in an idea sketch pad?
Retail Image
The perception that consumers have of a retail store, influenced by its branding, service quality, and overall shopping experience.
Shopper's Mind
Refers to the psychology and decision-making processes of consumers as they engage in the act of shopping, including motivations and behaviors that influence their purchase decisions.
Product Mix
The complete set of products and services offered by a company to meet customer needs and maximize market coverage.
Anchor Store
A major retail store used to drive business to smaller retailers within a shopping mall or center.
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