Using Focus Groups Is an Example of Primary Research

question 26

True/False

Using focus groups is an example of primary research.

---

Definitions:

Mobile Signage

Signage designed to be moved or displayed on mobile units, often seen on vehicles for advertising purposes.

Flighting Schedule

An advertising strategy that involves intermittent and scheduled periods of advertising followed by periods without any ads.

Seasonal Demand

Fluctuations in consumer demand for certain products or services at particular times of the year, often influenced by seasons or holidays.

Advertising Schedules

Plans that outline the timing and frequency of advertising campaigns across different media channels to maximize impact and reach.