________ Is the Number of Months the Business Can Survive

question 79

Multiple Choice

________ is the number of months the business can survive at its current rate of negative cash flow.

• A)Time out of cash
• B)Bleeding rate
• C)Survival time
• D)Life cycle

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Definitions:

Consumer Purchase Decision

The process by which individuals select, purchase, use, and dispose of goods and services.

Information Search

The process of seeking out data, facts, and insights in order to make informed decisions or understand a particular subject.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Mental Processes

The internal, cognitive mechanisms by which individuals perceive, think, understand, decide, and remember information.