Which of the Following Is Not a Recommended Method of Collecting

question 49

Multiple Choice

Which of the following is not a recommended method of collecting competitive intelligence?

• A)Attend trade shows and collect competitors' sales literature.
• B)Buy competitors' products or services and assess their quality and features, benchmarking their products and services against yours.
• C)Pay competitors' employees to become informants about their companies' strategies, markets, and trade secrets.
• D)Watch for employment ads from competitors to determine the types of workers they are hiring.

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Definitions:

Persuasive Message

Communication designed to influence or convince the audience of a specific viewpoint or to take a particular action.

Addressed

The act of directing attention or communication to a specific person or issue.

Credibility

The quality of being trusted and believed in, often based on a track record of honesty, reliability, and competence.

Interest and Desire

Interest and desire are stages in the AIDA marketing model that describe how to attract a customer's attention and then stimulate their desire for a product or service.