The Reality Test That a Business Plan Must Pass to Attract

question 57

True/False

The reality test that a business plan must pass to attract financing from lenders and investors involves proving that a market for the company's product or service actually does exist, and that the company actually can build it for the cost estimates in the plan.

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Definitions:

Total Quality Management (TQM)

A management approach centered on continuous improvement, focusing on quality control across all areas of an organization.

Product Leadership

A strategy that aims to build a company’s reputation for cutting-edge products and innovation, leading the market through quality and new features.

Operational Excellence

Creates a competitive advantage by holding down costs to provide customers with the lowest-priced products.

Corridor Principle

The idea that opportunities become available to an entrepreneur only after the entrepreneur has started a business.