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What Is Strategy? Describe the Three Basic Strategies Small Companies

question 46

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What is strategy? Describe the three basic strategies small companies can choose from: cost-leadership, differentiation, and focus. Explain the conditions under which each works, its benefits, and its pitfalls.


Definitions:

Homosexual Woman

A female who is romantically and/or sexually attracted to other females.

Heterosexual Woman

A woman who is sexually attracted to men, contrasting with homosexual, bisexual, or asexual orientations.

Homosexual Man

A man who is emotionally, romantically, or sexually attracted to other men.

Need for Affiliation

The drive to form and maintain interpersonal relationships and social bonds with others.

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