Using a Highly Structured Interview Schedule Helps to Reduce

question 116

Multiple Choice

Using a highly structured interview schedule helps to reduce

• A) interviewer bias.
• B) time needed to conduct the interview.
• C) time needed to train the interviewers.
• D) straying from the subject.
• E)All but c.

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Definitions:

Frequency

In marketing, it refers to the number of times a target audience is exposed to an advertisement within a specific period.

Segmentation Capability

The ability of an organization to divide a market into distinct groups with similar needs or characteristics for more targeted marketing.

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Paid Search

An advertising model where businesses pay a fee to have their website shown on the search engine results page when specific keywords are searched for.