A Researcher Has Received Only 20 Percent of the Questionnaires

question 52

Multiple Choice

A researcher has received only 20 percent of the questionnaires that she sent to the 6,000 freshmen at a large Midwestern university.What is the first step the researcher should take to increase the return rate in this survey?

• A) Telephone the non-respondents, asking them to return the questionnaire
• B) Send a follow-up letter with another copy of the questionnaire and a self-addressed campus envelope
• C) Telephone the non-respondents requesting a personal interview
• D) Receive permission from professors to stop by classes to collect surveys.

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Definitions:

Habituation

The process by which an organism reduces its response to a repeated stimulus over time.

Higher-order Conditioning

A process in classical conditioning where a conditioned stimulus is paired with a new neutral stimulus, creating a second conditioned stimulus.

Modeling

The acquisition of behavior as a result of observing the experiences of others.

Opponent Process

A theory in psychology and vision science that suggests the human visual system interprets color in an opposing way, involving three pairs of colors.