If Relevant Characteristics of a Population Are Known, a Researcher

question 61

Multiple Choice

If relevant characteristics of a population are known, a researcher can draw a ____ sample that may be more representative of the population than a simple random sample.

• A) systematic
• B) purposive
• C) stratified
• D) probability

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Definitions:

Reference Groups

Groups with whom buyers identify and whose values or attitudes they adopt.

Buyers Identify

The process in which buyers recognize their needs or wants that can be satisfied by purchasing goods or services in the market.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.