McDonald's Recently Set Up Several Small Franchises in Nontraditional Locations

question 43

Multiple Choice

McDonald's recently set up several small franchises in nontraditional locations such as a hospital, a college campus, an airport, a subway station, and a sports arena. These locations are based on the principle of ________.

• A)conversion franchising
• B)intercept marketing
• C)multi-unit franchising
• D)cobranding

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Definitions:

Goodie Bags

Packages filled with gifts, promotional items, or samples, often given to attendees at events or customers as a gesture of appreciation.

Sternberg

A psychologist known for his triarchic theory of intelligence, which categorizes human intelligence into analytical, creative, and practical dimensions.

Practical Intelligence

The ability to solve everyday problems through adaptive or creative reasoning and learning from experience.

Creative Intelligence

A facet of intelligence involving the ability to deal with new situations using past experiences and current skills in innovative and original ways.