Explain Three Trends That Are Currently Shaping the Franchising Industry

question 63

Essay

Explain three trends that are currently shaping the franchising industry.

Differentiate between owned, earned, and paid media.

Recognize the expectations of consumers regarding brands' presence on social media channels.

Identify the characteristics and significance of social media in sharing content.

Acknowledge the effectiveness of different advertising and marketing techniques, including animated videos and other content forms.

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Definitions:

Structural

Pertaining to the configuration or physical makeup of something, often reference to its construction or organization.

Focus Group Discussions

A qualitative research method involving guided discussions with a small group of people to explore their perceptions, opinions, beliefs, and attitudes towards a particular topic.

Focus Groups

A qualitative research method involving a small, diverse group of people whose reactions to specific discussions or ideas are studied.

Interviews

A qualitative research method involving direct, face-to-face, or virtual conversation between the interviewer and interviewee(s) to gather in-depth data on a subject.