Explain the Following Franchise Concepts and Give an Example of Each

question 16

Essay

Explain the following franchise concepts and give an example of each: area development, intercept marketing, conversion franchising, master franchising and cobranding.

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Definitions:

Cost Of Goods Sold

The total direct costs attributable to the production of the goods sold in a company.

Sales

The total amount of revenue generated by the selling of goods or services.

Merchandise

Goods to be bought and sold in any type of business.

Operating Expenses

The costs associated with running a business’s core activities on a day-to-day basis, including selling, administrative, and other expenses.