Small Businesses Can Compete with Larger Rivals with Bigger Budgets

question 68

Multiple Choice

Small businesses can compete with larger rivals with bigger budgets by employing unconventional, low-cost creative techniques known as ________.

• A)market research
• B)astonishing customer service
• C)bootstrap marketing strategies
• D)psychographics

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Definitions:

Openness to Experience

A personality trait characterized by a willingness to try new experiences, engage in imaginative activities, and openness to different ideas, values, and feelings.

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, irritability, and sadness.

Cross-Situational Consistency

The extent to which an individual's behavior and reactions are stable across different contexts and situations.

Coefficient

A numerical or constant quantity placed before and multiplying the variable in an algebraic expression.