Which of the Following Statements Concerning a Company's Target Market

question 106

Multiple Choice

Which of the following statements concerning a company's target market is false?

• A)Marketing experts contend that the greatest marketing mistake small companies make is failing to clearly define the target market to be served.
• B)A "shotgun approach" to marketing (trying to appeal to everyone rather than to only a small market segment)is the most effective way to compete with large companies and their bigger marketing budgets.
• C)Small companies are usually better suited to pinpointing target markets that their larger rivals overlook or consider too small to be attractive.
• D)Most successful small businesses have well-defined portraits of the customers they are trying to attract.

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Definitions:

Transaction

A Transaction is an exchange or transfer of goods, services, or funds between two or more parties.

Income

Income encompasses the money or assets that an individual or business receives, usually in exchange for providing a good or service or through investing capital.

Note Receivable

A promissory note held by the creditor, evidencing a debtor's obligation to pay back a loan or other credit extended.

Sells

The act of giving up ownership of an asset in exchange for money or equivalent.