________ Can Be an Effective Part of a Guerrilla Marketing

question 92

Multiple Choice

________ can be an effective part of a guerrilla marketing strategy, enabling an entrepreneur to economically communicate with large numbers of customers.

• A)Frequent emails
• B)Brand awareness
• C)Direct mail
• D)Blogging

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Definitions:

EBIT

A financial indicator, Earnings Before Interest and Taxes, reflects a company's earnings by removing the effects of interest and tax expenses.

Fixed Costs

Costs that do not change with the level of output or sales in the short term.

EPS

Earnings Per Share, a measure of a company's profitability, calculated as net income divided by the number of outstanding shares.

DFL

Degree of Financial Leverage, a ratio that measures the sensitivity of a company's earnings per share to fluctuations in its operating income due to changes in its capital structure.