A Process in Which Computer Software That Uses Statistical Analysis

question 40

Multiple Choice

A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is known as ________.

• A)guerilla marketing
• B)data mining
• C)individualized marketing
• D)total quality management

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Definitions:

Supervisor

An individual who oversees and directs the work of other employees, ensuring tasks are completed efficiently and standards are met.

Cheque Clearance Policy

The set of rules and procedures that govern the process through which a cheque goes from being presented to a bank to the funds being made available in the recipient's account.

Behaviourally Anchored Rating Scales

A performance appraisal method that uses specific examples of behavior to rate employee performance against a scale.

Termination

The process of ending an employment relationship between an employer and an employee.