Primary Research Data Is Less Time Consuming and Less Costly

question 99

True/False

Primary research data is less time consuming and less costly to gather than secondary research data.

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Definitions:

Sales Response Function

Relates the expense of the marketing effort to the marketing results obtained.

U-shaped

Refers to a pattern or layout that resembles the letter “U,” often used to describe the configuration of tables, desks, or other arrangements.

S-shaped

A term often used to describe a curve or growth pattern that starts slowly, accelerates, and then slows down again, resembling the letter "S."

Kaizen

A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.