A Method of Increasing Customer Loyalty and Establishing Better Relationships

question 137

True/False

A method of increasing customer loyalty and establishing better relationships is to develop a community of customers with similar interests who can use chat rooms, message boards, guest books, etc.

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Definitions:

Stimulus-Value-Role

A theory in social psychology that suggests relationships progress in three stages: initial attraction based on stimuli, alignment of values, and compatibility of roles.

Conspicuous Attributes

Features of an object or individual that stand out and are easily noticed, often used in the context of consumer behavior to describe visible signs of social status.

Collectivistic Cultures

Societies or cultures that emphasize the needs and goals of the group over the desires and needs of the individual.

Individualistic Cultures

Societies that emphasize personal achievements, independence, and the rights of the individual over group goals.