Tools That Measure a Web Site's Ability to Attract Customers

question 63

Multiple Choice

Tools that measure a Web site's ability to attract customers, generate sales, and keep customers coming back are ________.

• A)Web analytics
• B)recency
• C)cost per acquisition tools
• D)conversion tools

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Definitions:

Quantitative Research

Research that collects and analyzes numerical data to understand patterns, relationships, or effects.

Standardized Measures

Tools or tests that have been rigorously evaluated for reliability and validity and are administered in a consistent manner across different participants or contexts.

Mixed Method Approach

A research approach that combines quantitative and qualitative methods to gain a better understanding of research questions or problems than using either method alone.

Reliability

The consistency and dependability of a measurement, test, or result when repeated under the same conditions.