The Percentage of Shoppers Who Place at Least One Item

question 78

Multiple Choice

The percentage of shoppers who place at least one item in a shopping cart but never complete the transaction is called the ________.

• A)bounce rate
• B)cart abandonment rate
• C)conversion rate
• D)cost per acquisition

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Definitions:

Price Policy

The strategy or practices adopted by a company, organization, or government to set the selling price of products or services.

Perfectly Elastic Demand

Product or resource demand in which quantity demanded can be of any amount at a particular product or resource price; graphs as a horizontal demand curve.

Herfindahl Index

A measure of market concentration used to gauge the level of competition within an industry by calculating the sum of the squares of the market shares of each firm.

Concentration Ratio

A measure used in economics to assess the degree of market concentration, indicating the market share held by the largest firms in the industry.