Building a Web Strategy Based on a Clear Definition of the Company's

question 88

Multiple Choice

Building a Web strategy based on a clear definition of the company's target audience and an understanding of those customers' needs, wants, likes, and dislikes is ________.

• A)relatively unimportant for a company's Web site due to its flexibility
• B)something that the entrepreneur no longer has to focus on to realize success
• C)also critically important for a company's presence on the Web
• D)an exercise that should eventually be addressed after the site is launched

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Definitions:

Just World Hypothesis

The belief that the world is inherently fair and that all actions have predictable and just consequences, leading people to rationalize an unjust situation as deserved by the victim.

Actor/Observer Bias

The tendency to attribute one's own actions to external factors, while attributing others' actions to their character or disposition.

Fundamental Attribution Error

The tendency for observers to attribute others' behaviors to their character rather than to external factors.

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.