The Most Common Reason Online Customers Abandon Their Shopping Carts

question 35

True/False

The most common reason online customers abandon their shopping carts is that the shipping charges are too high.

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Definitions:

Marketing Mix

A blend of marketing variables, typically known as the 4Ps (Product, Price, Place, Promotion), used by businesses to achieve their marketing objectives and satisfy customer needs.

Advertisement

A paid message communicated through various media aimed at informing or persuading a target audience about a product, service, or idea.

Promotion

A marketing strategy involving the publicization of a product, brand, or event to increase sales, awareness, or engagement.

Public Transportation

Systems of shared transportation options, such as buses and trains, available for use by the general public.