Rather Than Trying to Compete Head-To-Head with the Dominant Players

question 46

Multiple Choice

Rather than trying to compete head-to-head with the dominant players on the Web with greater access to resources, entrepreneurs should consider focusing on ________.

• A)serving a market niche
• B)serving a geographic niche
• C)only brick-and-mortar retail channels
• D)building a Web site in-house

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Definitions:

Horizontal Analysis

Also known as trend analysis, it compares financial statements line items over several periods to identify changes and trends.

Financial Statement

A formal record of the financial activities and position of a business, person, or other entity, typically comprising the balance sheet, income statement, and cash flow statement.

Statement Of Income

A financial statement that shows a company’s revenues, expenses, and profit or loss over a specific time period, often quarterly or annually.