Tools That Measure a Web Site's Ability to Attract Customers

question 63

Multiple Choice

Tools that measure a Web site's ability to attract customers, generate sales, and keep customers coming back are ________.

• A)Web analytics
• B)recency
• C)cost per acquisition tools
• D)conversion tools

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Definitions:

Legal Entity

An organization or structure that has legal rights and obligations, such as a corporation, partnership, or trust.

Doctrine of Marshaling Assets

A principle in equity that gives a junior creditor the right to request that senior creditors satisfy their claims from assets not pledged by the junior creditor, when possible.

Interest in the Partnership

Refers to a partner’s share or stake in both the assets and profits (or losses) of a partnership, often governed by a partnership agreement.

Share of Profits

A proportion of the profits earned by a business that is allocated to an individual or entity, often based on ownership interest.