The Number of Visitors to a Company's Web Site Who

question 19

Multiple Choice

The number of visitors to a company's Web site who view a single page and leave without viewing other pages is referred to as the ________.

• A)stickiness of the site
• B)click-stream
• C)conversion ratio
• D)bounce rate

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Definitions:

EPS

Earnings Per Share, a company's profit divided by the number of outstanding shares of its common stock.

Equity Multiplier

A financial leverage ratio that measures the portion of a company's assets that are financed by stockholder's equity.

Degree Of Total Leverage

A measure that quantifies the sensitivity of a company's earnings before interest and taxes to a change in its sales.

Financial Leverage

The use of borrowed capital or debt to increase the potential return of an investment.