The Percentage of Shoppers Who Place at Least One Item

question 78

Multiple Choice

The percentage of shoppers who place at least one item in a shopping cart but never complete the transaction is called the ________.

• A)bounce rate
• B)cart abandonment rate
• C)conversion rate
• D)cost per acquisition

---

Definitions:

Recency Effect

A memory bias where the most recently presented information is remembered better than older information.

TOT Effect

The Tip-of-the-Tongue phenomenon where a person cannot fully recall a word or name, but has partial recall and a sense of imminent retrieval.

Flashbulb Memories

Highly detailed, exceptionally vivid 'snapshot' memories of the moment and circumstances in which a piece of shocking news was heard.

Emotional Impact

describes the significant affective response or effect that an event, experience, or piece of information has on an individual's mood, feelings, or emotional state.