When Searching for Capital to Launch Their Companies, Entrepreneurs Should

question 46

Multiple Choice

When searching for capital to launch their companies, entrepreneurs should remember several "secrets" to successful financing. Which of the following is not one of those secrets?

• A)Choosing the right sources of capital can be just as important as choosing the right form of ownership or the right location.
• B)The money is out there, but the key is knowing where to look.
• C)Creativity counts when searching for financing.
• D)Raising money should not take very long therefore, if it does not come quickly, it probably will not come at all.

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Definitions:

Promotional Mix

The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.

Personal Selling

A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.

Public Relations

The professional maintenance of a favorable public image by a company, organization, or individual.

Mass Media

Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.