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Foreign distributors offer exporting small businesses the benefit of knowledge of the local markets in which they sell, the ability to cover a foreign sales territory thoroughly, and the ability to handle all of the marketing, distribution, and service functions in foreign markets.
Attitude
The tendency of psychology to judge an entity with a degree of liking or disliking.
Foot-In-The-Door Phenomenon
A mental strategy that involves persuading someone to consent to a significant request after initially getting them to agree to a smaller one.
Role Playing
A method or technique used in teaching, training, therapy, or entertainment where participants assume roles and act them out in scenarios.
Decubitus Ulcer
Also known as a pressure ulcer or bedsore, it is an injury to the skin and underlying tissue due to prolonged pressure, often affecting bedridden patients.
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