The Best Way to Reduce Observer Effect in Qualitative Studies

question 19

Multiple Choice

The best way to reduce observer effect in qualitative studies is to use ____observation.

• A) unstructured
• B) structured
• C) obtrusive
• D) unobtrusive

Understand and identify the different types of information used to analyze audiences, including demographic and psychographic data.

Recognize the importance of persuasion in business communication and identify strategies for crafting effective persuasive messages.

Understand how different motivations, according to Maslow's hierarchy of needs, can affect the effectiveness of persuasive messages.

Identify strategies for establishing credibility in persuasive communication.

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Definitions:

Confounding Variable

An external variable in an experiment that can affect the results of the study, potentially leading to incorrect conclusions if not controlled.

Normal Curve

A bell-shaped curve that represents the distribution of many types of data where most values cluster around a mean value.

Standard Deviation

A statistical measure that quantifies the variation or dispersion of a set of numerical data from its mean.

Bar Graph

A visual representation of data using bars of different heights or lengths to compare values across categories.